Entering its third season, Battle League Pro-Am faces challenges with brand awareness and ticket sales, requiring strategies to boost sales and increase revenue.
Our prescriptive Formula:
Unique product + Unique experience = Bums in seats.
This replicable Formula is what we at Media 21 use to solve our clients' challenges.
With a focused marketing budget, we executed an influencer-driven campaign in Edmonton and Calgary, Alberta. We brought in top basketball celebrity content creators with a combined following of 3 million on YouTube and 5 million across Instagram, TikTok, Twitter, and Facebook. Our approach integrated these influencers’ content with Battle League Pro-Am’s social pages, dramatically expanding both nationwide and global reach.
We solved the challenge of global exposure and ticket sales by tapping into Gen Z audiences through specially crafted content. This resulted in 30 pieces of content being produced weekly across all social platforms, while also building a targeted mailing list that significantly reduced future advertising costs.
The presence of high-profile influencers attracted new national sponsors, elevating brand visibility and bringing in notable partners like Nike, Frank & Oak, and Bodyarmor.
Social media impressions: Grew from 600,000 in 2023 to 20.6 million in 2024—a 34x increase after we came on board.
Ticket sales: Celebrity influencers drove a surge in ticket sales, totaling $94,000 from just two events in Edmonton and Calgary, marking a 318% increase from 2023.
Partnerships: Secured three major global sponsors—Nike, Frank & Oak, and Bodyarmor—enhancing Battle League Pro-Am's overall brand visibility.
This formula proved incredibly effective in positioning Battle League Pro-Am as a leading force in sports entertainment.
Ideation and strategy development
Budget management
Event coordination and logistics planning
Creation of social media assets
Digital marketing and media buying
Influencer outreach and talent management
Customer care
